Elounda, Crete, June 24th 2025 - Vilebrequin La Plage, the legendary symbol of Riviera elegance, launches its newest lifestyle concept at the award-winning Domes of Elounda, Autograph Collection, ushering in a new era of barefoot luxury on the Cretan coast.
Nestled on a secluded three-acre private beach of Domes and framed by olive groves and the turquoise waters of Mirabello Bay, Vilebrequin La Plage captures the spirit of Saint-Tropez in the '70s - laid-back yet refined, sun-soaked yet effortlessly chic. In partnership with Domes Resorts, the concept celebrates Mediterranean leisure with a curated experience that blends French Riviera style with Cretan authenticity and passion.
“Lifestyle is the new luxury,” says Dr. George Spanos, CEO of Domes Resorts. “Together with Vilebrequin, we’ve created an experience where nature, design, gastronomy, and family time come together in a uniquely elegant setting.”
Vilebrequin CEO Roland Herlory echoes this sentiment:
“This partnership is a celebration of exceptional craftsmanship, creativity, and the art of living well. Together, we invite guests to enter a world where luxury is not only seen but felt - an experience that lingers long after it ends.”
Designed by irreverent French talent Vincent Darré, the beach unfolds as a living, breathing canvas of Mediterranean life. From striped sunbeds and pastel parasols to hand-painted ceramic planters and Riviera-chic cabanas, every detail is imbued with a playful sophistication.
The culinary offering completes the experience, with two distinct dining venues that bring together Provençal kitchens and Greek tavernas. With light seafood dishes and Vilebrequin’s signature ratatouille to pan bagnats from the beachside food truck and afternoon slices of Tarte Tropézienne, guests are invited to enjoy at their own pace.
Whether savouring a glass of chilled wine beneath a straw parasol or watching the sun set behind the UNESCO-protected island of Spinalonga, Vilebrequin La Plage at Domes of Elounda is more than a destination - it's a celebration of the Mediterranean art de vivre.
Welcome to Vilebrequin La Plage at Domes of Elounda. The Mediterranean, your way.
For reservations, events, enquiries or partnerships, please visit www.domesresorts.com, call +30 28410 43500 or restaurant.reservations@domesofelounda.com.
Media images here.
For media requests, interviews and editorial coverage, please contact Morena Kolmarkai at Lotus Land Agency morena@lotuslandagency.com
ENDS
About Domes
Named the World’s Leading Resort Brand 2024 by the World Travel Awards, Domes offers a curated collection of 13 design-led resorts and reserves across Greece and Portugal. From family-friendly escapes to adults-only sanctuaries, each Domes property blends contemporary luxury with immersive local experiences, from world-class gastronomy and wellness to ancient history and iconic beaches.
Highlights include the elegant Domes Lake Algarve, the legendary Domes of Elounda, and the glamorous Domes Miramare in Corfu. New additions span the chic Domes White Coast Milos, Domes Noruz Mykonos, and award-winning MICHELIN-restaurant Makris in Athens. Domes is also pioneering new experiences with 91 Athens Riviera luxury glamping and Domes Novos Santorini, where barefoot luxury meets Cycladic drama.
About Vilebrequin
More than a destination. An experience. First, Vilebrequin made the costumes, and now we’re making the set. Welcome to Vilebrequin La Plage - a sun-soaked haven where the spirit of St.Tropez in the '70s is reborn, embodying the brand’s core values of joy, elegance, and fantasy through extraordinary creativity and exceptional craftsmanship. This concept is a natural evolution of Vilebrequin’s legacy, born from the golden sands of the beach over 50 years ago. Embrace the essence of the French Riviera, no matter where you are in the world, with Vilebrequin La Plage. Visit https://www.vilebrequin.com/eu/en